Assist-2-Sell Today / February 2008
The Long Tail -- Why Selling Less is More
I really enjoyed this book. It can be a bit dry at times but very good message.The book outlines how niche markets are becoming a powerful force. Consumers are demanding more specialized products and services, instead of the limited selection main stream industry/retailers are producing. The information will keep you very interested. When you read it, think about how your Assist-2-Sell office fits with the long tail.
Jeffrey Gitomer's Little Black Book of Connections
A big thanks to Dave Crumby in Phoenix for recommending this book.
One thing I have learned over the years is business is all about relationships. As the saying goes, it isn't what you know but who you know that is important. People like to do business with people they know and can trust. In real estate we like to do business with Lenders, Title Officers, Inspectors, Appraisers, and other agents we know will do the job right.
We also need to establish long lasting relationships with our clients. Establish good connections with your clients and the business and referrals will pour in. The beautiful thing about Assist2Sell is you have more opportunities to serve more clients and establish more relationships.
This is a great book that will open your eyes to the connections all around you.
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