Assist-2-Sell Today / Ryan's Library-Recommend Reading
The Long Tail -- Why Selling Less is More
I really enjoyed this book. It can be a bit dry at times but very good message.The book outlines how niche markets are becoming a powerful force. Consumers are demanding more specialized products and services, instead of the limited selection main stream industry/retailers are producing. The information will keep you very interested. When you read it, think about how your Assist-2-Sell office fits with the long tail.
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