We have all heard the saying, "real estate is all about location, location, location." But I have a nice home in a great location why doesn't it sell?

What does it really take to sell a home in today's real estate market? Is it location, new carpet, fresh landscaping, offering a free trip to Hawaii, paying closing cost, or offering more commission to buyers agents? No. The saying sellers and agents should get to know and love is, "real estate is about price, price, price."

The right price will overcome anything. Think about it, if a home is in a bad location but the price is right, it will sell. If the home is in bad condition but priced well, it will sell. If a home stinks and has no landscaping, with the right price tag it will sell.

Auctions, bank owned properties, and short sales seem to get all the attention, why is that? Is it because buyers and agents love the excitement of an auction and want to fight over the house with countless other buyers? Or maybe buyers love the idea of buying a home that was foreclosed on, has a dead lawn, hasn't been lived in for over a year, and needs a lot of maintenance? Or maybe agents and buyers like the challenge of trying to get a short sale approved and closed? I am being sarcastic but I think I made the point.

Get your home/listing priced right, make it a "deal" and it will sell. Think about adding value with creative financing options. Lease options and owner carries. If the home has a loan with a great interest rate, find out if it is assumable. Many loans are assumable with qualifying. If the loan has a 5% fixed rate assumable loan this can be a great "deal" for a buyer.