Social networking platforms can be a powerful business building tool if implemented properly. One thing I have found is you need to learn about the platform and its purpose before jumping in.

One platform I like is called LinkedIn.com. LinkedIn.com is built around business connections. Dave Crumby a franchisee from the Phoenix area interviewed a LinkedIn.com expert Raymond Chip Lambert, and was kind enough to share it with us.

You can right click here and click save target as, and save the file to your computer. The interview is in MP3 format. This interview is great and jam packed with info on business, marketing, connections, and more.

Creating connections is a cornerstone to building a business. Think about all the people you can put in your network. Past clients, current clients, lenders, inspectors, contractors, friends, and family.

If you doubt the power of LinkedIn, do a Google search on Raymond Chip Lambert and see what comes up.

Enjoy and a big thanks to Dave. I have listened to this 3 times and it still gets my mind going.

 If the link above doesn't work try this one.

http://209.242.151.8/a2s/GeniusPostMP3Version.mp3