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Assist-2-Sell Today / Marketing Ideas

A Picture Is Worth A Thousand Hits?

defaultWhen I am online looking at homes, or anything for that matter, I like to see photos. Craigs list comes to mind. I don't even look at listing without photos, the same is true for ebay.  Maybe it's the "see it to believe it" mind set. I want look at something I am going to buy from different angles, front, back, top, bottom, sides, etc.  I might be interested in the item because it has a unique quality or appearance. The point is the more photos from different angles the better.

So the question is how many photos do you need to take of a home you are selling?  I don't think there is a perfect the number but I defaultwould say at least 5-6. I know when I see a home online that has only 1 photo, the first thing that comes to mind is what is wrong with the house?  Do they not want me to see the rest of the home?  For me, the important photos are the front of the house, back yard, Kitchen, master bedroom, and living area. In addition I would post photos of any unique features like a separate work shop, finished attic area, decking, views, etc..

According to point2 technologies, the more photos the better. Homes with 21 photos or more received double the number of responses.  (piece of the article below)

To sell a home with an Internet listing, it pays to provide pictures -- and lots of them, according to a recent study from an e-commerce and online marketing firm that serves the real-estate industry.

defaultCompared with listings that had only one photo, those that had 21 or more photos received double the number of responses to the listing broker or agent, according to Point2 Technologies. Listings that included no photos generated significantly less response than those that had one, the firm said.

"The days of putting out little information in the hopes that buyers will phone in to learn more are gone," said Carey Tufts, director of marketing for Point2, in a news release.

Erin
on July 17, 2008 at 1:12 PM

You are so right, Ryan! I was on REALTOR.com yesterday and didn't even click on listings that didn't have the "More Photos" link. (I should have blogged about it!) When I worked at Move, we had a statistic that showed that REALTOR.com listings with at least six photos were viewed 300% more often, or something like that. Pretty amazing! For me, seeing the photos online means I don't have to contact a REALTOR until I'm absolutely sure I might be interested in the listing. It goes back to the importance of giving today's consumers as much information as possible. They want to do all of their research online and don't want to be bothered with contacting a "professional" until they are ready to transact. Great post and a great reminder of the importance of adding photos to your listings!

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