Assist2Sell

Trulia, the real estate search engine, is fast becoming one of the leading real estate Web sites.  In addition to providing home shoppers with a vast selection of listings, they allow homebuyers and sellers to search for real estate "experts." 

Trulia Voices is a great example of a "social networking site."  Consumers post questions and real estate professionals take turns providing answers.  People want to know all sorts of things: How are market conditions in a certain area?  Is now a good time to sell?  What kind of loan should they get?  How much can they afford?  How much is their home worth?  What kind of representation do they need?    

A quick search of Trulia Voices shows that the application is dominated by "traditional" real estate brokers and agents.  Many use questions about commissions as an opportunity to harshly criticize "discounters."  Their biggest argument is one we've all heard before: You get what you pay for.

I encourage you to spend some time on Trulia Voices.  If you see an opportunity to highlight the benefits of working with Assist-2-Sell, take it.  You should also answer questions unrelated to commissions to again position yourself as a real estate expert.  Just remember to remain professional and don't let the "trads" provoke you.  And aim for a "soft" sell.  You want to provide consumers with valuable information in the hopes they will turn to you when it is time to buy or sell.

Have you used Trulia Voices?  If so, let me know what you think.